Exterior of 1250 Lakeside with brand patterns overlaid.

Get to Living

Located in bright and bubbly Sunnyvale, 1250 Lakeside needed a playful charm to match it surroundings. We worked with Sares Regis to establish a vibrant mid-mod brand filled with California character to attract the area’s top tech talent.

 

Client

Sares Regis Group

Scope

Logo
Branding
Website
Marketing Materials

Logo board showcase the various version of the 1250 Lakeside logo.
Interior living room with 1250 Lakeside brand patterns overlaid.
Couple laughing while drinking cocktails outside.

Our approach was to keep the design simple, but to add character where it counts. A modular pattern of circles gave the brand a ton of dimension and interest without feeling overwhelming.

Moodboard showing the brand patterns and photography for 1250 Lakeside.
Excerpts from the 1250 Lakeside brand guide.
1250 Lakeside stationery.
1250 Lakeside business cards.
Brochure design for 1250 Lakeside.

“Get to Living” became an optimistic, but direct, rallying cry toward prospective residents that put more emphasis on quality of life than the quality of finishes and clubhouse.

Photo collage incorporated with 1250 Lakeside brand pattern.
Floor plan inserts for 1250 Lakeside.
Property map design for 1250 Lakeside.
Laptop mockup
1250 Lakeside homepage design.

Scroll above to review homepage. Explore live site.

90 Performance
80 Accessibility

Site scores based on Google Lighthouse reports of production dev environments.