Luxurious clubhouse with Artizan's logo overlaid.

Life Well Crafted

Artisan raises the bar for Oakland living in the new Brooklyn Basin neighborhood. In order to attract this area’s top renters, we worked with Sales Regis Group to craft an “urban waterfront” identity and website experience that felt textural, dynamic and intentional.

 

Client

Sares Regis Group

Scope

Branding
Sales Collateral
Website

Artizan brand mood board showcasing photography and patterns.
Leather couch with Artizan brand textures overlaid.
Woman laughing while holding a cup of coffee.

We wanted the Artizan brand to convey an elevated industrial character without being overly stuffy or play into a lot of the expected tropes that come with that style. We used texture accents to reinforce the concept of a crafted, handmade experience paired with a vivid color palette inspired by the waterfront.

Various pages from the Artizan brand guidelines.
Artizan stationery kit featuring letterhead, notecard and envelope design.
Artizan brochure and sales collateral designs.
Artizan pocket folder design.

Visually, the Artisan brand feels urban and edgy without losing the upscale, luxury aspects that make it feel like a destination community.

Various lifestyle photos paired with Artizan brand textures.
Interior abstract photo with "Life Well Crafted" tagline overlaid.
Laptop mockup
El Centro homepage design.

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