Living at a new level

Echelon Property Group quickly became a respected name in the Denver market, known for their ability to take each property in their portfolio to a new level. We worked with the Echelon team to craft a brand strategy and identity that brought their optimistic approach front and center.

 

Client

Echelon Property Group

Scope

Brand Strategy
Logo
Branding
Marketing Collateral

Comparison of the old Echelon logo with the new, redesigned logo.
Brand vision board with photo of two people working in an office.

We interviewed several members of the Echelon team across every level to identify an authentic foundation to develop their brand strategy from – a shared responsibility to see the opportunity in every situation.

Echelon brand positioning statement and corporate value slides
Images of pages from the Echelon brand book
Echelon branded stationery collateral.
Echelon brand tagline – "Live at a new level."
Echelon brand graphic – "See the opportunity."
Two people working together in an office.

The Echelon brand identity was designed to mirror the temperament of its staff – clean, confident and effortless.

Echelon branded marketing material including a shirt, promotional box, tote bag, notebook, coffee cup and pen.