Stylish urban apartment living room with the text "The Center of Everything" overlaid.

The center of everything

El Centro has no choice but to be incredible. A bungalow-style community of lofts located in the direct center of Los Angeles? Yes please. We worked with DLJ Real Estate to create a website experience that felt just as stylish and bold as their destination community.

 

Scope

Website

El Centro's homepage design displayed on multiple different device sizes.
El Centro's website homepage design.
Couple sitting in living room with the text "New Life in Old Hollywood" displayed.
Living room with stylish decor.

The El Centro website focused on editorial-style design with meticulous attention to detail, using subtle video loops to add motion and feel as hip and effortless as the property itself.

Various elements of the El Centro website design.
Leather couch in a stylish clubhouse room.
Woman hiking in front of the Hollywood sign.
Various page designs from the El Centro website.
Various elements of the El Centro website design on mobile devices.
Various screens from the El Centro website design.
Laptop mockup
El Centro homepage design.

Scroll above to review homepage. Visit live site.