Luxurious library with 'Hardware' logo.

Forged in Luxury

Hardware Apartments sets the bar for apartment quality in Salt Lake City – full stop. We worked with Salt Development to create a brand system that reclaimed the industrial history of downtown SLC while establishing it as an ultra-luxury destination.

 

Client

Salt Development

Scope

Naming
Logo
Branding
Marketing Collateral
Website

Brochure for Hardware Apartments
Fountain featuring the Hardware logo cast in metal.
Hardware Apartments logo over photo of an anvil.

Inspired by metalworking techniques, our vision was to create a logo that could be used in large-scale iterations across the property. We focused on a single, unique mark that could represent the brand.

Exterior of the Hardware Apartments building.
Birds-eye photo of a swimming pool with the Hardware logo applied to the floor.
Pocket folder from Hardware Apartments
Grid of business cards from Hardware Apartments
Laptop mockup
Hardware homepage design.

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