The Opposite of Expected

Come home to Salt Lake City's trendiest neighborhood - Sugar House. Sophisticated and unique, Izzy offers more than the expected in townhome and apartment living. Sleek, contemporary finishes and an unmatched location come together to offer a life that’s anything but ordinary. We partnered with Highboy Ventures to design a brand that felt as unique as the property itself.

 

Client

Highboy Ventures

Scope

Logo Development
Branding
Website

Bold, chunky typography, a minimal color palette, and untraditional layouts pair together to visually communicate the boutique, high-end feel of community.

For the website application we took a minimal, less is more approach. This allowed the brand to come through with editorial style photography, large typography and intentional negative space. Life at Izzy is anything but expected, so we visually aimed to design a website that went against the norms of multifamily.