Outlook West Mesa logo with brand board and lifestyle imagery

Settle In. Venture Out.

Outlook West Mesa brings romantic storytelling to the forefront, painting the full picture of the community's natural surroundings as well as its luxury offerings. We worked with Greystar on this a romantic take on Colorado Springs living.

 

Client

Greystar

Scope

Brand Strategy
Logo
Branding

Outlook West Mesa brand badge on floral texture pattern
Outlook West Mesa keywords with lifestyle image and florals

Visually the brand evokes a sense of escapism and opporunity to set the scene of the natural land that surrounds the community on the mesa.

Outlook West Mesa Brand Guide displaying brand textures, colors, and guidelines.
Outlook West Mesa business card on stone texture
Outlook West Mesa pocket folder design with lifestyle image and textures

Outlook West Mesa caters to a more established and calm audience, so the brand tone leans in on creating an elevated, balanced sense of community.

Outlook West Mesa stationery envelope with notecard
Outlook West Mesa woman holding tote with design logo and brand badge
Outlook West Mesa with colorado red rocks, dog, lifestyle image, and interior photo