Plaza at Pikes Peak brand board with logo and interior design image

A Heightened Sense
of Home

The Plaza at Pikes Peak brand truly defines connected Colorado living. We worked with Greystar to develop an energized, never exclusive, community brand that brings an urban shift to Colorado Springs.

 

Client

Greystar

Scope

Brand Strategy
Logo
Branding

Plaza at Pikes Peak brand moodboard with lifestyle images, logo, and textures
Plaza at Pikes Peak brand keywords with lifestyle images and iconography design
Plaza at Pikes Peak brand poster design

With Pikes Peak part of the name and identity, there are subtle nods to it throughout the brand for that destination feel. Textures and photography lean in on the urban, active day-to-day of The Plaza lifestyle.

Plaza at Pikes Peak pocket folder with floor plan insert design for print collateral
Plaza at Pikes Peak business card design
Plaza at Pikes Peak lifestyle image with badge design and texture

Visually it is confident and fresh, building anticipation around the lifestyle the community and surrounding area offers.

The Plaza at Pikes Peak stationery collateral print design
The Plaza at Pikes peak lifestyle image board with brand texture
The Plaza at Pikes Peak welcome box design with tagline and iconography