Chic living room with RedPeak logo overlaid.

Raising the bar never goes out of style

Before Colorado cities were full of cut and paste high-rises, the Front Range was made of comfy mountain towns filled with character – and RedPeak has been a staple throughout. We worked with RedPeak to revitalize their brand strategy to match the same style and energy that they bring to each and every one of their properties; an identity that’s unapologetically RedPeak.

 

Client

RedPeak

Scope

Brand Strategy
Logo
Branding
Marketing Collateral
Website
Social Media

RedPeak logo board showing various versions of the mark.
Typographic mark that reads "Earn the Reputation"
Collage of a young woman standing in front of a trendy rooftop lounge.

We set out to create a brand that put personality at the center of every experience. A big, bold, vibrant swash of color amidst the sterile multifamily corporate ecosystem.

Portrait of a group of people with the phrase "Raising the bar never goes out of style" overlaid.
Excerpts from the RedPeak brand guide highlighting their values.
Excerts from the RedPeak brand book showing their visual standards.
RedPeak business cards.
Collage of photos showing urban and outdoor lifestyles.

RedPeak's brand platform served as a playbook to guide every interaction with their brand – whether as an employee or resident. It set the baseline to keep work fun, but to also show up with a dedication to excellence.

Collection of shirts each featuring a unique illustration of a RedPeak corporate value.
RedPeak-branded welcome kit.
Collection of RedPeak social media examples.
Laptop mockup
Farm Haus homepage design.

Scroll above to review homepage. Explore live site.

80 Performance
80 Accessibility

Site scores based on Google Lighthouse report of production dev environment.