Modern kitchen with "The Pearl" logo overlaid.

This is your place

The Pearl prioritizes simplicity and directness, feeling ultra-modern without losing warmth. We worked with Greystar and C.W. Urban to create a website that maintained that same experience, bringing a refined design to redefine the traditional multifamily apartment website.

 

Client

Greystar

Scope

Website

Mockup showing The Pearl's homepage design across multiple device types.
Woman in kitchen washing fruit.
Stylish living room.

We worked within C.W. Urban's established branding for the property to create a clean and refreshing experience that embraced negative space and simplicity.

Various sections of The Pearl's website design.
Man looking out over a lake.
Stylish living room.
Various pages from The Pearl's website displayed on mobile devices.

Our large-scale, simplistic design philosophy translated perfectly to mobile, allowing for an easy and focused user experience.

Various sections of The Pearl's website design.
Laptop mockup
The Pearl homepage design.

Scroll above to review homepage. Explore live site.

96 Performance
95 Accessibility

Site scores based on Google Lighthouse reports of production dev environments.