Photo of The Taft's clubhouse with their logo above.

Live in the mix

The Taft brings a mix of contemporary comfort and urban activity to San Jose. We worked with Sares Regis to establish a brand and website that felt modern and industrial while maintaining an undeniable energy and effortless character.

 

Client

Sares-Regis Group

Scope

Logo
Branding
Marketing Collateral
Website

Exterior rendering of The Taft with the tagline "An Urban Escape with San Jose Charm" overlaid.
Trendy looking woman with the text "Contemporary, Urban & Artistic, Architectural" overlaid.
Man riding a bike.
Mood board showing the various visual elements of The Taft brand.

We focused on the basics when building The Taft brand: clean composition and a simple grid system. Bringing in a vibrant gradient and dynamic typography added movement and attitude.

Brand mood board showing interior and lifestyle photography for The Taft brand.
Trendy man leaning against a light pole.
Tote bag featuring a repeated logo for The Taft.
Black business cards with a vibrant blue-to-orange gradient.
Interior of an apartment with the tagline "Where Culture Meets Comfort" overlaid.

We brought the same dynamic grid approach to the website, keeping it functional and intuitive while ensuring each piece of content puzzled together in a new and interesting way.

Laptop mockup
The Taft homepage design.

Scroll above to review homepage. Explore live site.

85 Performance
87 Accessibility

Site scores based on Google Lighthouse reports of production dev environments.