Growth from the Ground Up

WRG is focused on providing reliable results driven by communal success to everyone involved in the project. We worked with WRG to create a sleek and minimal brand identity that reinforced the key themes of trust, respect and results.

 

Client

WRG

Scope

Brand Strategy
Logo
Branding

WRG positioning statement that reads "A multifamily development group dedicated to communal success with an emphasis on trust, respect and results."
WRG logo on top of a bar-graph made of dots with the text "Growth from the ground up" underneath.
WRG monogram "W".
WRG wordmark set above geometric shape collage.

The WRG brand was designed to feel modern and sleek, with an architectural flair, in order to convey the efficiency and collaboration that WRG provides to its partners.

WRG moodboard showcasing various elements of the brand identity.
Examples of the WRG logo using the "Construction" and "Real Estate Development" sub-brands.
WRG Construction brand board showing a construction worker working on framing.
WRG Real Estate Development brand board showing a refined apartment living room.
WRG moodboard showing the geometric building illustrations and the headline "Trust from the Ground Up"
WRG stationery designs.

“Trust from the Ground Up” spoke both to WRG’s sense of reliability and tailored approach, while also reinforcing the concept that they build with collaboration in mind.

Sample of pages from WRG Brand Guidelines document.
Examples of various marketing slides from WRG's brand guidelines document.
Example of a shirt with WRG's logo embroidered on it.
WRG hard hat with logo added.
WRG outdoor boards.